MASTER DJWHAL KHUL E-Commerce Site
Roles:
Collaborated with Copywriters and Developers on a revamp of MasterDK.com.
Involved a rebrand of Master DK organization, including a new logo mark, wordmark and lockup.
Lead the project from IA and wireframes to final design delivery, handling all aspects of graphic design, editing, animation and illustration in close collaboration with front-end development.
Improved the e-commerce experience of the website, leading to increased sales through lower checkout friction.
Master DK e-Commerce Site - https://masterdk.com/
